Being a radio personality

It just occurred to me after the last post that people probably don't realize the depth of the profession that is being an on-air radio personality. There are so many different levels to it that it's kind of hard to nail them all down, and when you start listing them, they seem overwhelming. For example:

• Proper enunciation
• Conversational tone
• Energy

I'd go into the specifics of these three big things, but those are each posts unto their own, so I'm not getting into that. Because I'm getting extremely tired. So I'll just leave you with the following little tidbit: radio personalities may only talk to you for 10-30 seconds at a time... but they are focusing the energy of a short conversation into that small timeframe; they're putting everything they have into those 15 seconds.